Drink & Draw

Drink & Draw

In the Summer the agency Beam commissioned me to create an imaginary landscape for the famous beer PBR in USA. The artwork was used as part of Blue Ribbon’s Drink and Draw online and app campaign, in which people could draw their own characters using their smart phone, which would appear on top of my landscape.  The artwork spans from the heavens above right down to the depths and darkness of the underground basement bar. The idea being that as the beer flowed so would the creativity. See the whole landscape here!

The application won the FWA mobile site of the day.

Art direction: Tom Kershaw